Own and enhance end-to-end forecast reporting (demand, supply, yield), advancing insights into revenue, gross profit, sell-through, fill rate, and other key KPIs
Own global demand forecasts and in-quarter revenue pacing views; design tools for scenario analysis, what-if modeling, and performance-versus-plan tracking
Build analytical frameworks that measure forecast performance, identify gaps, and quantify risks and opportunities across the ads business
Partner with Revenue Operations and Sales leadership to translate forecast and inventory insights into pricing, packaging, and yield strategies
Proactively identify under-utilized inventory segments and recommend actions to improve monetization
Standardize, centralize, and define new metrics that give RevOps leadership clear views into business health from an inventory, yield, and product perspective
Build and maintain a scalable dashboard suite; own the roadmap for enhancements, tech debt, and automation priorities
Collaborate with Business Automation, Data Engineering, and Product teams to ensure reporting requirements are represented in data models and pipelines
Senior Analyst, Ad Forecasting & Inventory Yield at roku | Sift Talent | Sift
Define escalation paths within Revenue Operations for data outages, dashboard issues, and forecast anomalies, including SLAs and communication norms
Create documentation and SOPs for dashboards, reports, analytical workflows, and AI-assisted processes; mentor junior analysts on tools and best practices
Deliver ad hoc analysis and strategic insights as Roku explores new ad units, formats, packaging, and business development initiatives
We’re excited if you have
5–8+ years in digital advertising, streaming/CTV, or related fields in an inventory, yield, revenue operations, forecasting, or business analytics role
Experience partnering with Sales, Finance, or Product teams in a high-growth media/tech or streaming environment strongly preferred
Proven track record leading projects end-to-end — from problem definition through implementation, change management, and impact measurement
Domain & Technical Skills
Strong knowledge of digital ad serving tools, industry metrics, and terminology; programmatic buying/selling and auction dynamics experience is a plus
Solid understanding of yield and monetization strategy (floor pricing, packaging, auction dynamics, supply/demand balancing)
Highly proficient in Excel (advanced formulas, modeling, scenario analysis) and PowerPoint for executive-ready storytelling
Hands-on SQL experience for extracting and transforming large datasets
Experience with BI tools (Looker, Tableau, or similar) for dashboard development and self-service analytics
AI & Automation Proficiency
Demonstrated experience using AI/LLM tools (e.g., Claude, ChatGPT, Copilot) to accelerate data analysis, automate workflows, and generate or debug code
Ability to critically evaluate AI-generated outputs for accuracy, bias, and business applicability
Experience or strong interest in applying AI to forecasting, anomaly detection, scenario modeling, or other analytical use cases
Familiarity with prompt engineering or integrating AI tools into analytical workflows is a plus
Soft Skills
Excellent communication skills; able to present complex topics succinctly to technical and non-technical stakeholders
Strong project management and detail orientation; manages multiple priorities in a fast-paced environment
Works autonomously with a bias for creative, data-driven solutions to ambiguous problems
Characteristics of Success at Roku
Self-motivated — drives work forward without waiting for direction
Non-political — focused on what's best for the business
Results-oriented — bias toward action and measurable impact
Practical — balances rigor with speed
Hands-on — dives into details while thinking strategically
If you thrive at the intersection of analytics, forecasting, and business strategy — and you're excited to use both traditional and AI-powered tools to shape how Roku manages and monetizes ad inventory at scale — we'd love to hear from you. ###### #LI-SR3
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. ### Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. ### The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet. By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.