Marketing Performance & Effectiveness Manager

Job Description : Job Title: Marketing Performance & Effectiveness Manager Location: Budapest Contract Term: Permanent About us With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function Over the last six years, Diageo has built and launched a groundbreaking Marketing Effectiveness (M&E) capability known as Marketing Catalyst, recognized globally by the IPA (Europe) and ANA (North America) for its pioneering work. This function enables marketers to measure and optimize every pound invested in marketing across ATL and BTL channels. The Marketing Effectiveness team acts as a global center of excellence — managing tools, methodologies, and analytics while partnering with local markets and brand teams to drive better performance decisions across media, trade, and experiential marketing. About the role This role will lead the Marketing Performance & Effectiveness agenda across Eastern Europe, ensuring that every ATL and BTL investment delivers maximum return and learning. You will be the regional expert for marketing performance management, embedding a culture of evidence-based decision making across the CEE/EE marketing organization. This includes defining how we measure, report, and act on performance across brand building (ATL) and commercial activation (BTL). You will partner closely with brand teams, finance, media, and customer marketing to optimize both short-term sales performance and long-term brand growth. Purpose of the Role To create a high-performance culture of Marketing Measurement & Evaluation (M&E), ensuring marketing investment decisions across ATL and BTL are data-driven, insight-led, and deliver measurable business impact. Top Accountabilities Lead the delivery and tracking of marketing performance targets, ensuring all ATL and BTL investments are measured against clear KPIs. Drive a behavioral shift across the marketing and commercial organization — embedding performance thinking in every plan and spend decision. Manage and continuously evolve the regional measurement framework, aligning tools (Catalyst, Kantar, Nielsen, Power BI, etc.) for both ATL and BTL evaluation. Partner with brand, media, and trade teams to analyze campaign effectiveness, optimize phasing and mix, and develop actionable insights. Synthesize and present M&E insights to senior stakeholders to inform future budget allocation and strategy. Leads BDM (Econometric model) Support the development of standard reporting dashboards (monthly/quarterly) for ongoing campaign performance tracking. Drive collaboration between global, regional, and local teams to ensure consistent measurement methodologies and shared learnings. Identify new measurement opportunities — including integrating brand equity, ROI, and short- vs long-term performance metrics. About You 6+ years' experience in marketing effectiveness, media analytics, performance marketing, or marketing consulting. Strong understanding of both ATL (media, digital, PR) and BTL (trade, shopper, experiential) marketing measurement. Proven ability to drive business change and influence senior stakeholders. Exceptional analytical thinking with the ability to simplify complex data into clear actions. Skilled communicator, confident presenting to senior audiences. Self-starter with a passion for continuous improvement and measurable marketing impact. Collaborative team player used to work across multiple stakeholders and geographies. Benefits of working here Outstanding Family Leave opportunity We work without border - you will work with individuals from various parts of the globe You will deal with world class brand portfolio Wide variety of thematic events, afterwork activities organized by employee communities Product Allowance to purchase company products from the staff shop We won the Fittest Workplace Award, of course we have a Gym Urban legend is true, we do have a Rooftop Bar Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type :Regular Primary Location:Budapest Additional Locations : Job Posting Start Date : 2026-04-30 With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ