Programmatic Specialist

• End-to-End Campaign Management: Flawlessly plan, set up, and execute programmatic campaigns across video and display, with a sharp focus on Real-Time Bidding (RTB). - Strategic Optimization: Continuously analyze campaign data to identify strategic optimizations, manage yield, and maximize ROI against client business objectives. - Platform Mastery: Manage day-to-day operations and build strong relationships with core DSPs, SSPs, agency trading desks, and other media partners. - Technical Execution: Own the technical details, including inventory and marketplace setup, audience segmentation, and implementing advanced data targeting strategies. - Insight & Consultation: Serve as the in-house expert on all things programmatic, providing strategic recommendations to senior teams and clients, and helping to win new business. - Innovation & Growth: Evaluate new platforms, partners, and technologies to ensure WPP Media and our clients remain at the cutting edge of the industry. Who You Are (Core Requirements & Qualifications):

We are looking for a hands-on practitioner with a deep passion for the programmatic landscape. Essential Experience:

• Minimum 3 years of dedicated, hands-on-keyboard experience in a programmatic buying or trading role. - DSP Expertise: Demonstrable, advanced-level experience with at least one major DSP is essential. Primarily Google Display & Video 360 (DV360); experience with The Trade Desk is also highly valued. - Technical Acumen: Strong, practical understanding of the entire programmatic ecosystem (SSPs, Ad Exchanges, DMPs), ad-serving, and tag management. - Analytical Mindset: Proven ability to analyse complex datasets and translate performance data into actionable insights and clear, concise reports. Highly Advantageous (Bonus Points):

• Official certifications (e.g., Google DV360, Google Ads). - Experience with Google Tag Manager (GTM). - Client-facing experience and strong presentation skills. - Why Join Us at WPP Media? We believe the best work happens when our people are empowered to grow. - Master Your Craft: We don't just offer a job; we offer a career trajectory. Get access to WPP's global network and unparalleled training resources to earn certifications and become a leader in the field. - Work on a Global Stage: Manage campaigns for some of the world's most iconic brands, seeing the direct impact of your expertise on their success. - A Culture of Collaboration: Join a forward-thinking team that values curiosity and initiative. We foster a supportive environment where you can share ideas, tackle challenges, and celebrate wins together. - Tangible Benefits: We provide comprehensive benefits, including competitive medical and retirement plans, generous paid time off, and a clear commitment to your well-being and work-life balance. Please read our Privacy Notice for more information on how we process the information you provide.