We're looking for a Visual Designer for Doma Protocol who can translate our category-defining vision around DomainFi into a visual identity that stops scrolls, wins clicks, and makes normies ask "wait, what is this?" You'll own Doma Protocol’s brand aesthetics across marketing sites, product launches, social content, events, and merch—creating a cohesive look that works equally well on a Luma flyer, a pitch deck, or a degen's timeline. This isn't about templates. You'll define what Doma looks like as a category, then execute across every touchpoint where Doma shows up. Your work will need to resonate with DeFi traders hunting alpha, domain investors who've been in the game since the early days of the .com boom, enterprise registrars evaluating partnerships, and Web3 degens who can smell generic AI slop from a mile away. ## Key Responsibilities
Brand & Visual Identity
Develop and evolve Doma's visual language—color systems, typography, iconography, illustration styles, and motion principles that feel native to Web3 while standing out from the sea of purple gradients and geometric chaos
Establish brand guidelines flexible enough for different audiences (traders vs. enterprise) but disciplined enough to maintain cohesion across all channels
Design visual assets that tell our story at a glance: what is DomainFi, why does it matter, and why is it happening now
Marketing & Growth Content
Create high-impact marketing site visuals, landing pages, and campaign assets that convert attention into action
Design product marketing collateral: pitch decks, one-pagers, datasheets, infographics, comparison charts, ecosystem maps—materials that close deals and explain complex concepts clearly
Produce scroll-stopping social content: quote cards, announcement graphics, data visualizations, memes with production value, short-form video clips that perform in feed
Design event presence materials: Luma event graphics, conference booth visuals, slides for panels, swag concepts (t-shirts, stickers, physical items that people actually want)
Product Marketing & Launch Support
Collaborate with product marketing on go-to-market campaigns for domain token launches, protocol upgrades, and partnership announcements
Support ecosystem initiatives with visual content for KOL toolkits, community campaigns, and partnership co-marketing
Cross-Functional Collaboration
Partner with our product design team (UI/UX) to ensure visual brand identity translates cohesively into product interfaces
Work with marketing, product, and BD teams to understand campaign objectives and translate strategy into compelling visual execution
Contribute to creative brainstorms for campaigns, bringing visual thinking to early-stage concept development
Qualifications
3+ years of Web3 visual design experience—ideally at top-tier DeFi protocols, infrastructure projects, or NFT platforms (show us the receipts in your portfolio)
Portfolio demonstrating range: brand identity systems, marketing campaigns, social content, presentation design, and ideally some work that went viral or generated measurable impact
Expert proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and modern design tools
Brand systems thinking: you understand how to create flexible design systems that maintain consistency while allowing creative expression
Cultural fluency in crypto: you know what resonates with different Web3 audiences because you're part of these communities—not because you studied them
Execution speed: you can move fast without sacrificing quality, shipping polished work on startup timelines
Strong typography and layout skills: you make information look beautiful and easy to parse
Collaboration mindset: you can take feedback, defend your choices when needed, and work effectively with cross-functional teams
Nice to Haves
Motion design & animation skills: experience with video editing, 2D/3D animation, kinetic typography (After Effects, Cinema 4D, Blender, etc.)
Photography & art direction: ability to concept and execute original photography or direct photo/video shoots
Front-end awareness: understanding of how designs translate to web (HTML/CSS basics, design system implementation)
Experience with token launches or campaign-driven marketing in crypto projects
Meme literacy: understanding of internet culture and how to adapt trends without being cringe
Strong point of view on aesthetics: opinions on design trends, ability to articulate what's working (or not) in Web3 brand design
Experience in DeFi and Domains is a must
Why D3, Why Now? Ground-Floor Growth, Learning, and Impact: D3 is your chance to dive headfirst into an ultra-early-stage company where every move you make truly matters. You’ll have the opportunity to sharpen your skills, expand your expertise, and shape the foundation of something groundbreaking. Almost everything we’re building today at D3 is “zero-to-one,” meaning you’ll be among the first to craft, refine, and launch key initiatives that define our future success. Strong, Proven Leadership: At D3, you’ll work alongside industry visionaries who have been there, done that, and are ready to do it again—only bigger. Our leadership team brings veteran industry experience, sharp insights, and a relentless drive to do big things across every function at D3. You’ll gain invaluable mentorship, develop a high-impact mindset, and be challenged to grow in ways you never imagined. Unique Market Positioning – We’re pioneering at the intersection of internet infrastructure, real-world assets, and blockchain communities, creating solutions that redefine what’s possible in Web3. If you want to push boundaries, solve complex problems, and be part of a team that’s shaping the future of the Internet, D3 is the place to do it.
