Search and Generative Engine Optimization Lead

You will be responsible for owning organic discovery across Codingal's web properties, ensuring Codingal surfaces prominently in both Google/Bing search results and AI-generated answers from various generative engines. Your key responsibilities will include:

• Designing and executing a comprehensive SEO roadmap aligned with business goals and revenue targets
• Conducting in-depth keyword research and intent-driven mapping for landing pages, blogs, and program pages
• Defining and implementing a strong technical SEO foundation including site speed, Core Web Vitals, schema markup, crawl budget optimization, XML sitemaps, and site architecture
• Developing white-hat backlink strategies with measurable domain authority impact
• Implementing programmatic SEO strategies for scalable landing page creation and intelligent interlinking
• Managing international SEO for different geographies and languages As the SEO & GEO Manager, you will also be responsible for maximizing Codingal's visibility in AI-generated answers by:
• Optimizing content for LLM consumption with clear entity definitions, structured data, and authoritative sourcing
• Building topical authority and entity recognition across Codingal's core domains
• Monitoring brand mentions and citations across AI answer engines
• Creating content that is citation-worthy and optimizing for zero-click and AI-overview SERP features You should have 35 years of hands-on SEO experience, deep knowledge of search engine algorithms, proficiency in GA4, Search Console, SEMrush/Ahrefs, and working knowledge of HTML, CSS, JS. Understanding of structured data, experience with LLM tools, and strong analytical mindset are must-haves. Understanding how LLMs source content, international SEO experience, familiarity with NLP concepts, and exposure to content optimization platforms are good-to-have qualifications. This role offers perks like free lunch & dinner, health insurance, PF contribution, stock options, and a collaborative, mission-driven culture. The compensation ranges from INR 812 LPA based on experience. Join Codingal to own a greenfield SEO + GEO function, make a real impact on kids' education, work with a passionate team, and be part of a fast-growing startup in the learning + technology domain. Apply now to help make Codingal the most discoverable coding education brand. You will be responsible for owning organic discovery across Codingal's web properties, ensuring Codingal surfaces prominently in both Google/Bing search results and AI-generated answers from various generative engines. Your key responsibilities will include: