Senior Application Consultant - Salesforce Marketing Cloud

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Are you eager to learn about innovative technologies? Would you like to work with some of the awesome internal tools developed by the Catalyst team (MAP internal product team)? Then you might be just the Application Consultant we are looking for! ## What will your day look like? As our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities. As an Application Consultant you will bridge the gap between technology and marketing strategies. They work closely with clients to understand their business objectives and translate them into technical requirements. They collaborate with developers to ensure the technical solutions align with the client's business goals. More specifically, your tasks include:

• Collaborating effectively within a cross-functional team, partnering with operations and product teams to ensure seamless product delivery and client success. - Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences. - Streamlining client operations by configuring and implementing customized business rules and automations. - Bringing product visions to life by configuring and implementing new features according to provided specifications and designs. - Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features. - Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience. - Collect business requirements by engaging with marketers to translate them into technical specifications