Social Media Content Creator (Contract)

Stay current on social media platform trends, audio trends, editing styles, and content formats across Instagram, TikTok, Facebook, LinkedIn, and YouTube. - Adapt editing approach based on platform best practices—from fast-paced TikTok content to polished LinkedIn business videos. - Incorporate trending audio, effects, and formats while maintaining brand authenticity and professional standards. - Optimize content for maximum organic reach including strategic use of hooks, captions, hashtags, and engagement drivers. - Utilize AI-powered trend analysis tools to identify viral formats and incorporate them into client content strategies. - Create native platform content that feels authentic to each channel rather than repurposed across all platforms. - Test and iterate on content styles based on performance data and platform algorithm changes. Creative Collaboration & Brand Alignment

Review creative briefs and content strategies from Social Media Manager to understand client objectives, brand voice, and content requirements. - Participate in pre-production planning calls to align on shoot concepts, deliverables, and creative direction. - Provide creative input and recommendations based on on-site observations and platform expertise. - Deliver content that authentically represents client brand while incorporating engaging, scroll-stopping creative elements. - Accept feedback and make revisions efficiently to ensure final content meets client expectations and strategic objectives. - Communicate proactively about production timelines, technical challenges, and creative opportunities. - Maintain organized asset libraries with raw footage and edited content for future use and adaptation. Industry Adaptability & Professionalism

Quickly understand diverse business models and industries including roofing, legal services, real estate, healthcare, home services, and professional services. - Navigate various work environments professionally—from construction sites and medical facilities to corporate offices and residential properties. - Respect client confidentiality, privacy requirements, and industry-specific compliance considerations (HIPAA for healthcare, attorney-client privilege, etc.). - Represent 321 professionally during on-site shoots, building positive relationships with client teams and on-camera talent. - Adapt shooting and directing style to make diverse subjects comfortable on camera, from executives to field technicians. - Work independently with minimal supervision, managing your own production workflow and meeting deadlines consistently. WHAT YOU HAVE

3+ years of experience in content creation, social media production, or video production, preferably creating content for business or brand accounts. - Strong portfolio demonstrating social media content across multiple platforms, industries, and content formats. - Expertise in mobile and professional content capture using smartphones, DSLRs, or mirrorless cameras with understanding of lighting, composition, and audio. - Advanced proficiency with CapCut, Canva, and other accessible editing tools for creating social media content efficiently. - Experience using AI-powered editing and creation tools (ChatGPT for scripting, AI video editors, automated captioning, background removal, etc.) to accelerate production. - Comfort with emerging AI tools for content enhancement including generative fill, object removal, audio cleanup, and visual effects. - Deep understanding of social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube with knowledge of platform-specific best practices. - Ability to direct on-camera talent and create comfortable, authentic performances from business owners, employees, and customers. - Strong technical understanding of video formats, aspect ratios, frame rates, resolution, and export settings for social media optimization. - Experience creating content for business services industries such as home services, professional services, real estate, or healthcare is highly valued. - Excellent organizational skills with ability to manage multiple client projects, tight deadlines, and revision requests simultaneously. - Reliable transportation and willingness to travel to client locations throughout Los Angeles and the Southern California regions. - Professional demeanor with ability to represent client brands and agency professionally during on-site shoots. - Flexibility to accommodate varied scheduling including occasional weekend or evening shoots based on client needs and availability. - Self-motivated and independent with ability to problem-solve on location and deliver consistent quality without hands-on supervision. - Strong communication skills with ability to understand creative direction, ask clarifying questions, and provide status updates proactively. - Attention to detail ensuring technical quality, brand consistency, and error-free deliverables. - Bonus: Experience with Adobe Premiere Pro, After Effects, or professional editing software for complex projects. - Bonus: Drone operation experience and FAA Part 107 certification for aerial content capture. - Bonus: Photography skills for capturing still images alongside video content. - Continuous learner who stays current on social media trends, content formats, editing techniques, and AI tools. COMPENSATION & LOGISTICS