WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit <wppmedia.com>. 3 best things about the job:
Working in one of the most digitally advanced and forward-thinking media agencies that is globally connected
Develop your search skill set with exposure to planning, execution, and optimisation process within the search environment
You will deliver strategy and development for the client in a hyper-competitive, fast-paced environment
In three months:
Adopted best practices around campaign structure, ad copy guidelines, and campaign optimization techniques
Take responsibility of looking after client’s search engine marketing business, including accounts management and optimization
Become familiar with GroupM’s performance proposition and processes (optimization, reporting and billing)
Demonstrate mastery of all platforms and systems which power search
Receive great feedback from co-workers and key client contacts as a result of strong communication both internally and externally
In six months:
Sustainable optimization to elevate client’s search business level and quality
Learnt how to build a paid search campaign from scratch with minimal supervision
Been confidently running client accounts independently, meeting all KPIs, etc. - Regularly contributed to the monthly performance newsletter cover industry updates and trends and in particular how these impact clients and approach to planning. - Become a trusted advisor through strong justification of recommendations, strong timeline management and delivering outcomes
Drive the testing of new betas, platforms, and other innovations for our clients
In 12 months:
Taken on more responsibility and started to get involved in meetings, attempting to upsell new features and services
Developed relationships with other teams in the agency and started contributing to responses to client briefs
Assisted the Manager in new business pitches, including background research, defining strategy to preparing presentation material
Establish yourself with a more strategic thinking senior executive and keep growth an integrated view on whole performance business
Be able to analyze and provide insights on all the featured covered by the buying platforms
Responsibilities of the role:
Day to day optimization and management of search campaigns working towards defined KPIs set by clients
Develop SEM strategy and tactics for campaign and deliver the campaign management
Generating reports and insights from campaigns and communicating these to the team and smaller clients directly
Building strong relations with team members with clear and effective communications (spoken, written, and presenting) with ability to influence and gain trust
Coordinate with other team for integrated insights and client business proposals
Implementation of single and multi-variant tests to increase campaign efficiency
Build account structure, optimizations, testing, tracking and overall management
Contribute to an environment where ‘Innovation as usual’ thrives in everyday work
What you will need:
Minimum 4 - 6 years’ hands-on experience managing paid search campaigns with a keen interest in all digital marketing disciplines
Good understanding of Google, Bing, SA360 & Google Analytics
Must be fluent in written and spoken English, Traditional Chinese & Simplified Chinese
Keeps up to date with SEM industry changes and the latest practices and procedures
Build meaningful relationships with team members and suppliers
Excellent administrative and organizational skills
Strong attention to detail with high levels of accuracy
A good work ethic, problem solving and proficient time management skills
Working knowledge of all Microsoft office software
Comfortable using Microsoft Excel and manipulating dashboards — an analytical mind that is creative as well as data-driven to identify trends/patterns and insights
Demonstrate genuine curiosity and interest in our clients & their business
Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred. Please read our Privacy Notice for more information on how we process the information you provide.
