Product Go-to-Market (GTM) Lead

As a Product GTM Lead, you will be responsible for defining and communicating the value of SentiLink’s market-leading product offerings to new and existing partners. You will work closely with Product Management, Analytics, Marketing and Sales to ensure our communication with partners is clear, compelling and consistent. This role is an opportunity for a creative, analytical and collaborative person to build a category-defining function! This is a remote, US-based role. Responsibilities

• Deeply understand SentiLink solutions and partners and become a key spokesperson on our value
• Perform market research, competitive and opportunity analysis
• Create and evolve the differentiated messaging for SentiLink’s products and brand
• Produce clear, compelling collateral that helps our partners make the most of our products, and empowers Sales and Partner Success teams to communicate value and capabilities to partners
• Create marketing materials like case studies, website and blog content, white papers and more
• Use data and narrative to help establish SentiLink as the market leader in identity verification

Requirements:

• 4+ years of product marketing or go-to-market (GTM) experience at a successful enterprise (B2B) SaaS company
• Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner
• Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
• Analytical and metric-driven mindset
• A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content
• A plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry
• A plus: some ability to analyze data (SQL, Excel, and/or basic scripting)
• Candidates must be legally authorized to work in the United States and must live in the United States

Compensation:

• $160,000-$210,000/year + equity + benefits

Perks:

• Employer paid group health insurance for you and your dependents
• 401(k) plan with employer match (or equivalent for non US-based roles)
• Flexible paid time off
• Regular company-wide in-person events
• Home office stipend, and more!